![]() “Creators,” in this case, include engineers, animators, programmers, architects, artists, graphic designers, and others who use computers for more than just social media, email, and Office tasks. (This was also an audience Apple historically targeted more aggressively than Microsoft.) Before Windows 10, Microsoft was targeting creators, which makes sense given they use their PC’s capabilities more thoroughly. That lack of focus helped contribute to the Windows ME, Vista, and Windows 8 troubles. It effectively targeted everyone, suggesting the OS wasn’t particularly ideal for anyone. One of the traditional problems with Windows was that there didn’t seem to be a target customer for various features. And here, the Surface should have a significant initial advantage. The least risky products will likely be those designed to run Windows 11. I expect Windows 11 to be more stable at launch than Windows 10, and Windows 10 was vastly better than Windows 8, Vista, or particularly NT and ME. ![]() Issues will undoubtedly be annoying, but a successful ransomware attack or major breach will ruin your life. Given that ransomware is doing billions of dollars worth of damage, I think the risk of OS problems is likely less worrisome than the risk of contaminating a company with ransomware. However, we are entering a period of serious malware, updates and patches aren’t as problematic as they once were, and Windows 11 was explicitly designed to resist this troubling wave. My advice on a new OS is to wait at least three months after general availability before even considering broad deployment - and only deploy once it is clear the initial teething problems have been addressed. Reminder: It’s a beta and doesn’t represent even the majority of feedback from the users, let alone any initial incompatibility issues with hardware and software. I’ve been reading a lot of disparaging opinions about the Windows 11 beta. And Microsoft should be better than anyone else at creating such a blend given that it owns Windows. ![]() I’m going to focus on the laptop, because it represents the best blend of Windows 11 and hardware I’ve seen so far. Microsoft this week launched its new Surface line, and two products demonstrate this better strategy: the Surface Laptop Studio and the Duo 2 phone.
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